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💠 When you are looking for a business partner or employer, you might be tempted to choose the one that offers the highest salary or profit. However, this is not always the best strategy. Sometimes, it is better to go for the one that pays less than others, but has other advantages that are more valuable in the long run.

💠 For example, you might find a business that pays less, but has a great work culture, a supportive team, a flexible schedule, a clear vision, a loyal customer base, or a strong social impact. These factors can make your work more enjoyable, meaningful, and rewarding, and can also help you grow your skills, network, and reputation. In contrast, a business that pays more might have a toxic environment, a high turnover rate, a rigid hierarchy, a lack of direction, or a poor reputation.

💠 These factors can make your work stressful, frustrating, and unsatisfying, and can also limit your opportunities for advancement and recognition. Therefore, when you decide what business to work with, go for the one that pays less than others, but offers more in terms of quality and potential.

Lars Andersson